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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues. Video:  

Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition...

Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base...

Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Doug and Mike discuss both large and small differences between selling and marketing to...

Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the...

Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back...

Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're...

Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what...

Episode 27: Funnels, Flywheels or WTF?!

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is...

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some...