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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 42: Interview with Lou Orfanos - The Future of Selling is Frictionless

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou Orfanos from HubSpot, Mike and Doug discuss frictionless selling and the future that is to come with this topic.

Episode 41: Inbound 2019 - What Businesses Need to Change

What we have to start doing is stop trying to play someone else's game better. We have to start...

Episode 40: Scott Brinker: The Role of Martech in Marketing & Sales

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest...

Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics

The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In...

Episode 38: Team Human vs. Team Technology - Where AI is Leading Us

Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap...

Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing...

Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike...

Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate...

Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition...

Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base...