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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All

How many of us hide the truth about what we're doing, hoping those things don't end up coming out? Everyone. Mike and Doug discuss one of their favorite subjects in this episode - metrics, data, and analytics. 

Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation

How do you always manage to take a boring topic and turn it into something interesting? Ignorance....

Episode 50: 2020 FOMO Nominations

Every year there's something hot that comes out that everyone has to jump on. If you don't jump on...

Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last...

Episode 48: What We Learned in 2019 & 2020 Predictions

Let's get something straight - we are NOT almost out of another decade. The end of 2020 will be the...

Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive...

Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this...

Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively

Would you know how to respond to this: why are the metrics you care about so important to you? Mike...

Episode 44: The Future is 1:1 Video - Interview with George B Thomas

What is 1:1 video, how do we personalize it, and what are the keys to doing it right? Guest George...

Episode 43: Interview with Kevin Dunn - Force, Friction & the Flywheel

Is the flywheel a good metaphor for the business funnel? What even is a flywheel? Guest Kevin Dunn...