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The Blackline Between Sales & Marketing Podcast

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Episode 41: Inbound 2019 - What Businesses Need to Change

What we have to start doing is stop trying to play someone else's game better. We have to start playing our game that fits our strengths. Doug and Mike discuss Inbound 2019, their takeaways, and what they expect to see moving forward from the conference.  

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Episode 40: Scott Brinker: The Role of Martech in Marketing & Sales

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest speaker, Scott Brinker, joins us on this episode to discuss Martech in all its glory. Grab some popcorn as Scott, Mike and Doug debate on technology use in the sales and marketing world.  

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Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics

The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In this episode, Doug and Mike discuss measuring the metrics that matter, how you should be looking at email analytics, and how to keep score of your work. 

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Episode 38: Team Human vs. Team Technology - Where AI is Leading Us

Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap of where it is currently and where people think it is, and the reality of how it's transforming away from "team human" and more towards "team technology."

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Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing alongside the traffic. Here Doug examines one of Seventh Sense's lead nurturing emails and gives Mike feedback on how to increase his chances at landing more meaningful conversations with qualified leads.  

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Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike and Doug dive deep into some hot topics regarding email, audiences, and content strategy. 

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Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues.

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Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition cost (or CAC), but are CAC and other cost-per metrics actually reflective of the health of a company? Mike and Doug discuss how salespeople and marketers' obsession with cost might hurt more than it helps.

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Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the future.

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Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Doug and Mike discuss both large and small differences between selling and marketing to small/mid-sized business and enterprise. The many valuable insights are not to be missed.

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