The Blackline Between Sales & Marketing Podcast

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Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition cost (or CAC), but are CAC and other cost-per metrics actually reflective of the health of a company? Mike and Doug discuss how salespeople and marketers' obsession with cost might hurt more than it helps.

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Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the future.

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Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Doug and Mike discuss both large and small differences between selling and marketing to small/mid-sized business and enterprise. The many valuable insights are not to be missed.

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Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Heated debate ensues, don't miss it!

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Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them. 

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Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Episode 28: Marketers Need to Be Technologists

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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Episode 27: Funnels, Flywheels or WTF?!

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is the old funnel model dead? Is the flywheel right for your business? Find out.

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Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some scarily accurate comparisons to past business cycles.

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Episode 25: Being Tactical vs. Being Strategic

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it means to be strategic, and how the words "strategic" and "tactical" are often used incorrectly.

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