The Blackline Between Sales & Marketing Podcast

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Episode 38: Team Human vs. Team Technology - Where AI is Leading Us

Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap of where it is currently and where people think it is, and the reality of how it's transforming away from "team human" and more towards "team technology."

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Episode 37: A Real-Life Coaching Session On Increasing Sales Qualified Leads

Previously Mike had shown Doug that his traffic was up, yet no true quality leads were increasing alongside the traffic. Here Doug examines one of Seventh Sense's lead nurturing emails and gives Mike feedback on how to increase his chances at landing more meaningful conversations with qualified leads.  

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Episode 36: Content Strategy:  Owning vs. Renting Attention

Emails today get a bad reputation. Why? Well, because we abuse the channel. In this episode, Mike and Doug dive deep into some hot topics regarding email, audiences, and content strategy. 

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Episode 35: Forecasting and the Null Hypothesis

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues.

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Episode 34: The Truth About Customer Acquisition Cost

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition cost (or CAC), but are CAC and other cost-per metrics actually reflective of the health of a company? Mike and Doug discuss how salespeople and marketers' obsession with cost might hurt more than it helps.

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Episode 33: Predictions for the World of Sales in 5 Years

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the future.

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Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Doug and Mike discuss both large and small differences between selling and marketing to small/mid-sized business and enterprise. The many valuable insights are not to be missed.

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Episode 31: Should you be Opaque with Pricing?

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Heated debate ensues, don't miss it!

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Episode 30: What Worked (and Didn't) for us in 2018

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them. 

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Episode 29: Does Traffic Matter?

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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