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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is happening virtually starting September 22 (register if you haven't and use our promo code BRK-PHP-BEJMV to receive $49 off your ticket), and The Black Line Podcast has a new format! In today's episode, Mike and Doug discuss their take on Snowflake and the valuation they received, and they answer a juicy question regarding the growing side gig economy.

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...

Episode 59: Interview with Raj Aggarwal & Henry Cipolla - Data, Data Science & Making Better Decisions

Companies have a lot more quality data than they think, but most people use excuses to not have to...

Episode 58: A Framework For Building Your MarTech Stack

Is there too much tech? Mike says yes. Why? Well, there's a lot of tech, but not a lot of...

Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS & More

We are excited to have Chris O'Donnell, Chief Product Officer at HubSpot, on the show today. Tune...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...

Episode 55: Selling in Difficult Times

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? What...

Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What...

Episode 53: Interview with Geoff Atkinson - The Future of SEO

When it comes to SEO you have a choice. You can either participate in the economy or not, and...