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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 78: Video in Business Benchmark Report & Prepping for Sales Calls

The year is halfway over. How has it treated you so far? For both Mike and Doug things have been going well and they’re happy with how everything is turning out. Specifically for us here at Imagine the environment is very weird because we’ve never seen an environment that’s red hot as the last 6 to 9 months. Doug expects to see a pullback throughout the summer, and even more disconnect when people are back in the office. But that’s not what we’ve come here to talk about. We’ve come here to...

Episode 77: The State of Sales 2021

It’s another day for another $2 million funding, this time from Outreach. Overall they’ve raised...

Episode 76: Under Armor, Nike & The State of Proposals 2021

There has been an explosion of State of [insert title name] Reports, to the point that when you...

Episode 75: The Importance of Business Acumen & Valuable Metrics

It’s officially graduation season. How do we know? Because those graduating are coming to Mike and...

Episode 74: Interview with Gabriel Marguglio - Using Video to Enhance Brand Affinity

Video is an intense medium, and while every business should think about including video in their...

Episode 73: Okta Acquires Auth0 & Is Being A CopyCat Good?

HubSpot’s stock is back over $500 and is now worth $24 billion in valuation. Adobe beats Salesforce...

Episode 72: Interview with Christina Garnett - The Truth About Communities

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the...

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 70: HubSpot, The Hustle & MarTech

We thought the big news this week was going to be that we finished our all hands meetings, but then...

Episode 69: The GameStop Effect & Managing Prospects Gone Dark

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this...