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Ellen Welker

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Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

Posted by Ellen Welker

Aug 23, 2018 3:00:00 PM

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some scarily accurate comparisons to past business cycles.

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Topics: Marketing, Sales

Episode 25: Being Tactical vs. Being Strategic

Posted by Ellen Welker

Aug 13, 2018 2:04:33 PM

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it means to be strategic, and how the words "strategic" and "tactical" are often used incorrectly.

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Topics: Marketing, Sales

Episode 24: How can Marketers Bring More to the Table

Posted by Ellen Welker

Jul 25, 2018 10:46:42 AM

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more relevant and successful.

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Topics: Marketing, Sales

Episode 23: The Downsides of Running a Business: Don't Forget about Luck

Posted by Ellen Welker

Jul 13, 2018 11:00:00 AM

In this episode of the podcast, Mike and Doug discuss the darker side of owning a business and the importance of factoring in luck.

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Topics: Marketing, Sales

Episode 22: Hunting or Farming - Which Is Better to Scale Sales Growth

Posted by Ellen Welker

Jun 29, 2018 1:00:00 PM

In this episode of the podcast, Mike and Doug discuss which classification of salespeople is better to scale your sales growth; hunters or farmers.

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Topics: Marketing, Sales

Episode 21: Conversational Marketing with Dave Gerhardt

Posted by Ellen Welker

Jun 21, 2018 2:00:00 PM

In this episode of the podcast, Mike and Doug welcome Dave Gerhardt to discuss conversational marketing.

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Topics: Marketing, Sales

Episode 20: Being Data-Driven Versus Being Goal Driven

Posted by Ellen Welker

Jun 7, 2018 1:00:00 PM

In this episode of the podcast, Mike and Doug talk about being data-driven versus being goal driven. 

[Heads up: if you'd like to skip past a discussion about GDPR, begin at the 12 minute mark]

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Topics: Marketing, Sales

Episode 19: Lead Activation Syndrome

Posted by Ellen Welker

May 31, 2018 1:00:00 PM

Doug and Mike see a lot of companies that are stuck in their old ways with sales. In this episode, they discuss Lead Activation Syndrome and how to fix a bulging funnel.

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Topics: Marketing, Sales

Episode 18: The Evolving MarTech Landscape

Posted by Ellen Welker

May 24, 2018 11:00:00 AM

In this episode of The Black Line Podcast, Mike and Doug discuss the evolving landscape of MarTech.

 

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Topics: Marketing, Sales

Episode 17: The Biggest Lies Marketers Tell Today

Posted by Ellen Welker

May 10, 2018 4:00:00 PM

Matt Heinz joins us for this episode of The Black Line Podcast. Matt, Mike and Doug talk about what Marketers should be focusing on to drive results.

 

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Topics: Marketing, Sales