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The Blackline Between Sales & Marketing Podcast

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Ellen Welker

Ellen Welker

Recent Posts

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some scarily accurate comparisons to past business cycles.

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Episode 25: Being Tactical vs. Being Strategic

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it means to be strategic, and how the words "strategic" and "tactical" are often used incorrectly.

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Episode 24: How can Marketers Bring More to the Table

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more relevant and successful.

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Episode 23: The Downsides of Running a Business: Don't Forget about Luck

In this episode of the podcast, Mike and Doug discuss the darker side of owning a business and the importance of factoring in luck.

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Episode 22: Hunting or Farming - Which Is Better to Scale Sales Growth

In this episode of the podcast, Mike and Doug discuss which classification of salespeople is better to scale your sales growth; hunters or farmers.

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Episode 21: Conversational Marketing with Dave Gerhardt

In this episode of the podcast, Mike and Doug welcome Dave Gerhardt to discuss conversational marketing.

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Episode 20: Being Data-Driven Versus Being Goal Driven

In this episode of the podcast, Mike and Doug talk about being data-driven versus being goal driven. 

[Heads up: if you'd like to skip past a discussion about GDPR, begin at the 12 minute mark]

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Episode 19: Lead Activation Syndrome

Doug and Mike see a lot of companies that are stuck in their old ways with sales. In this episode, they discuss Lead Activation Syndrome and how to fix a bulging funnel.

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Episode 18: The Evolving MarTech Landscape

In this episode of The Black Line Podcast, Mike and Doug discuss the evolving landscape of MarTech.

 

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Episode 17: The Biggest Lies Marketers Tell Today

Matt Heinz joins us for this episode of The Black Line Podcast. Matt, Mike and Doug talk about what Marketers should be focusing on to drive results.

 

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