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Doug Davidoff

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Episode 35: Forecasting and the Null Hypothesis

Posted by Doug Davidoff

Jun 10, 2019 3:01:45 PM

If you could choose between one of the two options - you can have a higher open rate and click rate or you can have more opens and more clicks, which would you choose? Mike and Doug explore how this is a false question and other data driven issues.

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Topics: Trends, Marketing, Data

Episode 34: The Truth About Customer Acquisition Cost

Posted by Doug Davidoff

May 23, 2019 2:44:25 PM

One of the freshest and most often used buzz-words in sales and marketing is customer acquisition cost (or CAC), but are CAC and other cost-per metrics actually reflective of the health of a company? Mike and Doug discuss how salespeople and marketers' obsession with cost might hurt more than it helps.

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Topics: Lead Generation, Marketing, Sales

Episode 33: Predictions for the World of Sales in 5 Years

Posted by Doug Davidoff

May 15, 2019 2:00:00 PM

How will the world of sales be different in 5 years. Will AI take over? Will the metrics we base success on change? Mike and Doug discuss and predict. Check it out, and prepare yourself for the future.

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Topics: B2B Sales Strategy, Sales Training/Coaching, Sales, Sales Enablement

Episode 32: The Difference Between Marketing to Small/Mid-Size Business and Enterprise

Posted by Doug Davidoff

Apr 29, 2019 5:00:00 PM

Doug and Mike discuss both large and small differences between selling and marketing to small/mid-sized business and enterprise. The many valuable insights are not to be missed.

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Episode 31: Should you be Opaque with Pricing?

Posted by Doug Davidoff

Mar 26, 2019 1:26:01 PM

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Heated debate ensues, don't miss it!

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Topics: Marketing, Sales

Episode 30: What Worked (and Didn't) for us in 2018

Posted by Doug Davidoff

Jan 4, 2019 10:00:00 AM

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them. 

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Topics: Marketing, Sales

Episode 29: Does Traffic Matter?

Posted by Doug Davidoff

Dec 19, 2018 10:00:00 AM

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Topics: Lead Generation, Inbound Marketing, Performance, Demand Generation, Marketing, Sales, Data

Episode 28: Marketers Need to Be Technologists

Posted by Doug Davidoff

Dec 8, 2018 4:00:00 PM

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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Topics: Inbound Marketing, Performance, Marketing, Sales, Technology Stack

Episode 27: Funnels, Flywheels or WTF?!

Posted by Doug Davidoff

Nov 6, 2018 11:01:12 AM

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is the old funnel model dead? Is the flywheel right for your business? Find out.

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Topics: Marketing, Sales