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The Blackline Between Sales & Marketing Podcast

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Doug Davidoff

Doug Davidoff

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Episode 55: Selling in Difficult Times

What do you do as a salesperson or a sales organization to sell in a beyond difficult market? What do you need to do to survive? Mike and Doug discuss how to better approach prospects and what salespeople should focus on more to enhance their strategy for good and bad markets. 

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Episode 54: No Shortcuts - The Keys to Thriving Through Disruptive Times

The year has shifted. What are you doing differently? What are you doing to come out ahead? What should you be doing to come out stronger than you were before? These are all questions that Mike and Doug discuss in this episode of The Blackline Podcast.  

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Episode 53: Interview with Geoff Atkinson - The Future of SEO

When it comes to SEO you have a choice. You can either participate in the economy or not, and frankly you probably should be participating. On this episode of The Black Line Podcast, guest Geoff Atkinson from Huckabuy joins Mike and Doug as they discuss the future and skepticism of SEO. 

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Episode 52: Analytics & Attribution - Solving the Impact Question Once and For All

How many of us hide the truth about what we're doing, hoping those things don't end up coming out? Everyone. Mike and Doug discuss one of their favorite subjects in this episode - metrics, data, and analytics. 

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Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation

How do you always manage to take a boring topic and turn it into something interesting? Ignorance. Be ignorant and curious. Talk about stuff that you don't know about or stuff that you find fun. On this episode, we welcome the man, the myth, the legend, Kyle Jepson to the show. He talks to us the changing nature of sales and how to teach salespeople and sales leaders, sales.

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Episode 50: 2020 FOMO Nominations

Every year there's something hot that comes out that everyone has to jump on. If you don't jump on it, you end up feeling left behind. That's right we're talking about FOMO. In the first episode of 2020 Mike and Doug dive into FOMO nominations for this year.

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Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break, Mike and Doug discuss the perceived notion around how businesses react to the new year and potential change it brings. 

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Episode 48: What We Learned in 2019 & 2020 Predictions

Let's get something straight - we are NOT almost out of another decade. The end of 2020 will be the end of the decade. Anyway, so the good news is this is a year in review! In this episode, Mike and Doug go back through the year and discuss some of their failures, what they learned from those failures, and what they predict 2020 will consist of. 

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Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive into how narrowing your focus and expanding your yield will lead to better results and greater impact on your business.

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Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this edition of the Black Line Podcast, Mike and Doug question and speculate about the newest acquisitions of PieSync by HubSpot and Costello by Salesloft. 

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