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Doug Davidoff

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Episode 31: Should you be Opaque with Pricing?

Posted by Doug Davidoff

Mar 26, 2019 1:26:01 PM

Mike decided to take the pricing page off of his website, because of how it was affecting the expectations of his prospects. Doug disagrees with removing the pricing page from any SaaS website. Heated debate ensues, don't miss it!

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Topics: Marketing, Sales

Episode 30: What Worked (and Didn't) for us in 2018

Posted by Doug Davidoff

Jan 4, 2019 10:00:00 AM

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them. 

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Topics: Marketing, Sales

Episode 29: Does Traffic Matter?

Posted by Doug Davidoff

Dec 19, 2018 10:00:00 AM

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Topics: Lead Generation, Inbound Marketing, Performance, Demand Generation, Marketing, Sales, Data

Episode 28: Marketers Need to Be Technologists

Posted by Doug Davidoff

Dec 8, 2018 4:00:00 PM

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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Topics: Inbound Marketing, Performance, Marketing, Sales, Technology Stack

Episode 27: Funnels, Flywheels or WTF?!

Posted by Doug Davidoff

Nov 6, 2018 11:01:12 AM

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is the old funnel model dead? Is the flywheel right for your business? Find out.

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Topics: Marketing, Sales