The Blackline Between Sales & Marketing Podcast

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Doug Davidoff

Doug Davidoff

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Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive into how narrowing your focus and expanding your yield will lead to better results and greater impact on your business.

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Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this edition of the Black Line Podcast, Mike and Doug question and speculate about the newest acquisitions of PieSync by HubSpot and Costello by Salesloft. 

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Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively

Would you know how to respond to this: why are the metrics you care about so important to you? Mike and Doug cover some of the latest observations in sales and marketing and dive into how people have lost sight and context of metrics and data.

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Episode 44: The Future is 1:1 Video - Interview with George B Thomas

What is 1:1 video, how do we personalize it, and what are the keys to doing it right? Guest George B. Thomas joins us on this edition to dive past the surface level and get to the heart of making and sending 1:1 videos. 

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Episode 43: Interview with Kevin Dunn - Force, Friction & the Flywheel

Is the flywheel a good metaphor for the business funnel? What even is a flywheel? Guest Kevin Dunn from HubSpot joins Doug and Mike in this episode to talk about reducing friction and applying force to keep your flywheel spinning.

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Episode 42: Interview with Lou Orfanos - The Future of Selling is Frictionless

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou Orfanos from HubSpot, Mike and Doug discuss frictionless selling and the future that is to come with this topic.

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Episode 41: Inbound 2019 - What Businesses Need to Change

What we have to start doing is stop trying to play someone else's game better. We have to start playing our game that fits our strengths. Doug and Mike discuss Inbound 2019, their takeaways, and what they expect to see moving forward from the conference.  

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Episode 40: Scott Brinker: The Role of Martech in Marketing & Sales

Why are we doing less as a result of a solution that's supposed to enable us to do more? Guest speaker, Scott Brinker, joins us on this episode to discuss Martech in all its glory. Grab some popcorn as Scott, Mike and Doug debate on technology use in the sales and marketing world.  

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Episode 39: Addressing A Major Flaw With Today's Metrics: Micrometrics

The metrics we use suck, and measuring emails individually isn't what we should be focusing on. In this episode, Doug and Mike discuss measuring the metrics that matter, how you should be looking at email analytics, and how to keep score of your work. 

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Episode 38: Team Human vs. Team Technology - Where AI is Leading Us

Just because we can do it, does that mean we should? Doug and Mike explore the topic of AI, the gap of where it is currently and where people think it is, and the reality of how it's transforming away from "team human" and more towards "team technology."

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