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The Blackline Between Sales & Marketing Podcast

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Episode 51: Interview with Kyle Jepson - Navigating Sales Organization Transformation

How do you always manage to take a boring topic and turn it into something interesting? Ignorance. Be ignorant and curious. Talk about stuff that you don't know about or stuff that you find fun. On this episode, we welcome the man, the myth, the legend, Kyle Jepson to the show. He talks to us the changing nature of sales and how to teach salespeople and sales leaders, sales.

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Episode 50: 2020 FOMO Nominations

Every year there's something hot that comes out that everyone has to jump on. If you don't jump on it, you end up feeling left behind. That's right we're talking about FOMO. In the first episode of 2020 Mike and Doug dive into FOMO nominations for this year.

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Episode 49: How The Buyer Has Changed

Has the buyer actually changed? Or for that matter has their journey really changed? In this last episode before the holiday break, Mike and Doug discuss the perceived notion around how businesses react to the new year and potential change it brings. 

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Episode 48: What We Learned in 2019 & 2020 Predictions

Let's get something straight - we are NOT almost out of another decade. The end of 2020 will be the end of the decade. Anyway, so the good news is this is a year in review! In this episode, Mike and Doug go back through the year and discuss some of their failures, what they learned from those failures, and what they predict 2020 will consist of. 

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Episode 47: Want Faster Sales Traction: Narrow The Focus & Expand The Yield

How do I grow and get more people to know about us? How do I grow successfully? Mike and Doug dive into how narrowing your focus and expanding your yield will lead to better results and greater impact on your business.

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Episode 46: What The HubSpot & Salesloft Acquisitions Mean For The Greater MarTech Ecosystem

There's been a lot of big news this week in the sales and marketing (or MarTech) world. In this edition of the Black Line Podcast, Mike and Doug question and speculate about the newest acquisitions of PieSync by HubSpot and Costello by Salesloft. 

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Episode 45: Have Data-Driven Mindsets Jumped The Shark: Using Data Effectively

Would you know how to respond to this: why are the metrics you care about so important to you? Mike and Doug cover some of the latest observations in sales and marketing and dive into how people have lost sight and context of metrics and data.

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Episode 44: The Future is 1:1 Video - Interview with George B Thomas

What is 1:1 video, how do we personalize it, and what are the keys to doing it right? Guest George B. Thomas joins us on this edition to dive past the surface level and get to the heart of making and sending 1:1 videos. 

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Episode 43: Interview with Kevin Dunn - Force, Friction & the Flywheel

Is the flywheel a good metaphor for the business funnel? What even is a flywheel? Guest Kevin Dunn from HubSpot joins Doug and Mike in this episode to talk about reducing friction and applying force to keep your flywheel spinning.

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Episode 42: Interview with Lou Orfanos - The Future of Selling is Frictionless

What is frictionless selling and is it a bad thing? This week on The Black Line Podcast, guest Lou Orfanos from HubSpot, Mike and Doug discuss frictionless selling and the future that is to come with this topic.

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