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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 73: Okta Acquires Auth0 & Is Being A CopyCat Good?

HubSpot’s stock is back over $500 and is now worth $24 billion in valuation. Adobe beats Salesforce in valuation at $430 billion vs. $207 billion. The whole market is crazy. Speaking of crazy, Okta acquired Auth0 for $6.5 billion. This episode of The Black Line Podcast we’re diving into why you as a listener should be paying attention to this acquisition, and we answer a question on whether you should or shouldn’t copy features from other businesses.

Episode 72: Interview with Christina Garnett - The Truth About Communities

Today’s episode is extra special as the one and only Christina Garnett joins us as a guest on the...

Episode 71: The Attention Economy, Email Metrics, & A/B Testing

Doug hit inbox zero the other night and apparently email is dead. Just like coffee doesn’t work...

Episode 70: HubSpot, The Hustle & MarTech

We thought the big news this week was going to be that we finished our all hands meetings, but then...

Episode 69: The GameStop Effect & Managing Prospects Gone Dark

There’s only one thing on everyone’s mind this week...the Bernie Sanders meme. If we recorded this...

Episode 68: Kicking Off 2021 - How to Steer Your Course to a Strong Year

Happy New Year everyone and welcome to the first episode of the year! We're officially in a new...

Episode 67: Salesforce, Slack & Embracing Inbound

We're all feeling the last leg of 2020 as the year comes to an end. Kick back, relax and listen to...

Episode 66: Gartner's Report: The Future of Sales - What We Think

Experience, intuition and data have to come together. You don't get a good hypothesis from data....

Episode 65: MarTech 2030...The Implications

The biggest news in our world today is that the election this year will be over in the next few...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...