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The Black Line Between Sales & Marketing

The Black Line Between Sales & Marketing - think of it as sports radio for salespeople, marketers, and demand generators.

Episode 65: MarTech 2030...The Implications

The biggest news in our world today is that the election this year will be over in the next few days, but for everyone's sanity, we have something better to talk about in this episode. (This is a good reminder that if you haven't done so already, go vote!) Today Mike and Doug review Scott Brinker and Jason Baldwin's report: MarTech 2030 Five Trends in Marketing Technology for the Decade of the Augmented Marketer. If you're watching or listening along, we recommend you have this report open so...

Episode 64: Interview with Meghan Anderson - Enhancing the Sales-Marketing Relationship

Today is the day we've all been waiting for. Guest Meghan Anderson, VP of Marketing at HubSpot,...

Episode 63: Inbound20 Recap & The Truth About Sales-Marketing Alignment

HubSpot hosted Inbound 2020 remotely this year and they knocked it out of the park with the short...

Episode 62: Snowflake IPO & Side Gigs

There are big things going on in the world this week: Snowflake went public, Inbound 2020 is...

Episode 61: Interview with Marcus Andrews - Product Marketing, Launches, Narrative Design & More

What is product marketing? Is it really a thing? And if it is a thing, how is it different from...

Episode 60: Interview with Tyler Lessard - The Role of Video for Sales & Marketing

Video is just a fad right? No, no, no! Video has been around forever, but more recently it's become...

Episode 59: Interview with Raj Aggarwal & Henry Cipolla - Data, Data Science & Making Better Decisions

Companies have a lot more quality data than they think, but most people use excuses to not have to...

Episode 58: A Framework For Building Your MarTech Stack

Is there too much tech? Mike says yes. Why? Well, there's a lot of tech, but not a lot of...

Episode 57: Interview with Chris O'Donnell - Product Management, The Role of Technology, SaaS & More

We are excited to have Chris O'Donnell, Chief Product Officer at HubSpot, on the show today. Tune...

Episode 56: A Review of HubSpot's Post-Covid Benchmark Data

Today's episode includes some screen sharing and what Doug refers to as "a walk down data street."...