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Episode 20: Being Data-Driven Versus Being Goal Driven

Posted by Ellen Welker

Jun 7, 2018 1:00:00 PM

In this episode of the podcast, Mike and Doug talk about being data-driven versus being goal driven. 

[Heads up: if you'd like to skip past a discussion about GDPR, begin at the 12 minute mark]

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Topics: Marketing, Sales

Episode 19: Lead Activation Syndrome

Posted by Ellen Welker

May 31, 2018 1:00:00 PM

Doug and Mike see a lot of companies that are stuck in their old ways with sales. In this episode, they discuss Lead Activation Syndrome and how to fix a bulging funnel.

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Topics: Marketing, Sales

Episode 18: The Evolving MarTech Landscape

Posted by Ellen Welker

May 24, 2018 11:00:00 AM

In this episode of The Black Line Podcast, Mike and Doug discuss the evolving landscape of MarTech.

 

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Topics: Marketing, Sales

Episode 17: The Biggest Lies Marketers Tell Today

Posted by Ellen Welker

May 10, 2018 4:00:00 PM

Matt Heinz joins us for this episode of The Black Line Podcast. Matt, Mike and Doug talk about what Marketers should be focusing on to drive results.

 

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Topics: Marketing, Sales

Episode 16: Marketing for Startups - How to Get Results

Posted by Ellen Welker

Apr 26, 2018 1:00:00 PM

We welcome Steve Pao to this Black Line Podcast Episode. Steve teaches a few lessons that tie engineering and marketing together.

 

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Topics: Marketing, Sales

Episode 15: Fixing Sales: Why Marketing and Good Management Are Vital for Success

Posted by Ellen Welker

Apr 19, 2018 4:00:00 PM

In episode 15, we get to chat with John Barrows about how to change the way we approach Marketing and Sales.

 

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Topics: Marketing, Sales

Episode 14: How Content Will Grow Your Business with Gini Dietrich

Posted by Ellen Welker

Apr 12, 2018 2:00:00 PM

Gini joins the podcast to talk about how you can use content to grow your business. We’ll discuss what’s changed over the years, what she’d do differently if she had to start over and her best tips and recommendations for using content for business growth.

 

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Topics: Marketing, Sales

Episode 13: The Future of Content Marketing in Demand Generation with Ginny Mineo

Posted by Ellen Welker

Mar 29, 2018 1:00:00 PM

We're so excited to have Ginny Mineo as a guest on this podcast to discuss the future of content marketing in demand generation.

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Topics: Marketing, Sales

Episode 12: Growth Driven Design with Luke Summerfield

Posted by Ellen Welker

Mar 15, 2018 2:00:00 PM

We welcome Luke Summerfield to the latest episode of the podcast to talk about Growth Driven Design and how to solve the problem with websites today. 

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Topics: Marketing, Sales

Episode 11: The State of Sales Today with Derek Wyszynski

Posted by Ellen Welker

Mar 8, 2018 10:00:00 AM

Derek Wyszynski joins this episode of The Black Line podcast to discuss the state of sales with Mike and Doug.

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Topics: Marketing, Sales