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Episode 30: What Worked (and Didn't) for us in 2018

Posted by Doug Davidoff

Jan 4, 2019 10:00:00 AM

While most marketing organizations are making predictions about the next year, we're looking back at 2018 and what we can learn from it. Doug and Mike review the year of 2018 and discuss what worked (or didn't) for them. 

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Topics: Marketing, Sales

Episode 29: Does Traffic Matter?

Posted by Doug Davidoff

Dec 19, 2018 10:00:00 AM

For better or worse, marketers are obsessed with numbers. What's one of the biggest metrics they're concerned with? Traffic. The amount of people who have visited a page on your website. But does this number matter? Does it actually express the success of your marketing efforts and your website? Or is it just a number that makes marketers feel like they're doing a good (or bad) job? Doug and Mike discuss...

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Topics: Marketing, Sales, Inbound Marketing, Data, Performance, Demand Generation, Lead Generation

Episode 28: Marketers Need to Be Technologists

Posted by Doug Davidoff

Dec 8, 2018 4:00:00 PM

Mike argues that marketers need to be technologists in order to be successful and iterate, but what does it mean to be a technologist? Do marketers need to be technologists, or must they understand the big picture first?

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Topics: Marketing, Sales, Technology Stack, Performance, Inbound Marketing

Episode 27: Funnels, Flywheels or WTF?!

Posted by Doug Davidoff

Nov 6, 2018 11:01:12 AM

Hubspot has unveiled their new flywheel model for sales, and Doug and Mike have some thoughts. Is the old funnel model dead? Is the flywheel right for your business? Find out.

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Topics: Marketing, Sales

Episode 26: Beware of People who Claim to Manufacture Antiques - Navigating Today's MarTech Landscape

Posted by Ellen Welker

Aug 23, 2018 3:00:00 PM

In this episode of the podcast, Mike and Doug discuss the current MarTech landscape, and make some scarily accurate comparisons to past business cycles.

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Topics: Marketing, Sales

Episode 25: Being Tactical vs. Being Strategic

Posted by Ellen Welker

Aug 13, 2018 2:04:33 PM

In this episode of the podcast, Mike and Doug discuss what it means to be tactical, versus what it means to be strategic, and how the words "strategic" and "tactical" are often used incorrectly.

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Topics: Marketing, Sales

Episode 24: How can Marketers Bring More to the Table

Posted by Ellen Welker

Jul 25, 2018 10:46:42 AM

In this episode of the podcast, Mike and Doug discuss the actions marketers can take to be more relevant and successful.

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Topics: Marketing, Sales

Episode 23: The Downsides of Running a Business: Don't Forget about Luck

Posted by Ellen Welker

Jul 13, 2018 11:00:00 AM

In this episode of the podcast, Mike and Doug discuss the darker side of owning a business and the importance of factoring in luck.

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Topics: Marketing, Sales

Episode 22: Hunting or Farming - Which Is Better to Scale Sales Growth

Posted by Ellen Welker

Jun 29, 2018 1:00:00 PM

In this episode of the podcast, Mike and Doug discuss which classification of salespeople is better to scale your sales growth; hunters or farmers.

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Topics: Marketing, Sales

Episode 21: Conversational Marketing with Dave Gerhardt

Posted by Ellen Welker

Jun 21, 2018 2:00:00 PM

In this episode of the podcast, Mike and Doug welcome Dave Gerhardt to discuss conversational marketing.

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Topics: Marketing, Sales