I was reviewing websites of a group of people who attended one of my speeches yesterday. As I was looking at them, I couldn’t help but think of the Seinfeld episode where the characters always spoke in third person. It was hilarious.
It’s not so funny with a website. Your website is your opportunity to personalize your firm and to connect with new people. Third person language homogenizes the discussion. It is cold, boring and blah.
So, drop the artificial third person language and start a conversation. Speak to me like I’m a person you want to do business with.