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The Brand Called You Is Dead...

Posted by Doug Davidoff

Jan 6, 2009 8:06:58 AM

An excellent post from Rick Liebling at Eyecube on the philosophy of The Brand Called You. His take - the idea is dead.  Now the focus is on "The Brand You Build."  How do you do that? By doing what a brand was always supposed to do - create unique value.  Liebling's take is dead-on accurate - it's well worth the read.  (BTW, if you scroll down the comments you can see my take.)

So ask yourself - are you creating unique value?

Topics: Inbound Marketing, B2B Sales Strategy, Demand Generation