Episode 9 features Justin Hiatt, Director of Global Business Development at HubSpot. He shares what he has learned as the leader of multiple successful sales development teams.
In this episode, Justin talks about the misconception that inbound marketing and sales development are polar opposites. His experience has taught him that one can't work without the other. Listen to the episode to learn:
- Why sales development is a critical piece in the demand generation puzzle.
- What the most important roles of sales development are.
- How to hire sales development representatives.
- The keys to building an effective playbook.
- Biggest mistakes companies make when implementing sales development.
- How to keep SDRs motivated.