In this episode, Tom talks about what every email marketer needs to know (and do) to be successful. Some of the things he shares include:
- Biggest changes in email marketing over the last 10 years.
- Dumbest mistakes he sees small and mid-market companies making over and over again.
- Why you should never buy a list.
- Always remember you're writing for humans.
- Respect. Respect. Respect.
- What the future holds for email marketing.
- Track everything.
Not only is BrightInfo a great tool for increasing conversions on your website, their founder and President, Boaz Grinvald has a great story to tell. In this episode, we have a bonus interview with Boaz. In the interview, he shares his tips for leading a growing business and how BrightInfo can improve your results. Learn more about BrightInfo here.