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The Demand Creator Blog

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What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out some videos, looking at product/service pages, and maybe even filling out a form.  That’s all great, but how do you know whether all of that activity and engagement is progressing to increase the likelihood of creating a new customer? What signals do you look for to know that the context and actions of your sales and marketing approach should change?   It’s difficult to pinpoint when a target...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

The Single Most Important Driver of Profitable Sales

In my fourth post on this blog (back in September of 2005), I made the point that the ability to...

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line...

Product Review: Vidyard Is Extremely Impactful...If You're Ready For It

In 2020, no one should have to prove to you how impactful it can be to use video in your sales and...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

  I’m among the first and loudest to say that in today’s world of sales and marketing, technology...

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

Yes, And: What Improv Taught Me About Prospecting

I’ve never been a person who’s particularly good on my feet. I feel much more comfortable in...