Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to create a repurposing plan that adds value, as well as how to repurpose consistently and effectively. First, let’s define repurposing. It’s a term that’s often misunderstood -- and for good reason. In other contexts, repurposing can mean different things. I like “reimagining content,” a term coined by Ann Handley and C.C. Chapmann in their book, Content Rules. Reimagining content means using existing...
