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The Demand Creator Blog

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The Key Components You Need to Optimize a Landing Page

Landing pages are a crucial component of your demand generation and inbound marketing strategy. You could write the best piece of content ever, but if you haven’t structured your landing pages to help users convert, your hard work could all be for not.  So how do you optimize a landing page to encourage interaction and ultimately conversion? First, let’s take a step back and define what we mean by “landing page.” There are plenty of definitions out there and plenty of debates to be had, but...

The Core Benefits of Creating and Nurturing a B2B Online Community

One of the biggest challenges businesses face in growing is generating attention and engagement...

2 Simple Things To Do To Dramatically Increase Your Sales Forecasting Accuracy

Quiz Time! Here are two outcomes: An opportunity in the sales pipeline was at an 80% probability...

Why Your CRM Implementation Initiative Is Failing

Last week, I was talking with a colleague and he was telling me about yet another bungled CRM...

Why We're Leaving Facebook

When I started Imagine more than 15 years ago, I had four principles that I used to define what...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...

Introducing the Most Important Metric in Sales: Sales Velocity

On February 1, 2015, in Super Bowl 49, Seattle Seahawks head coach Peter Carroll made a fateful...

HubSpot Utilization Research Uncovers Important Areas to Focus On

Companies are spending more money than ever before on technology applications (and that doesn’t...

Using Quizzes to Generate Leads and Increase Engagement

Everyone creates content. If I had to guess, I’d say you’ve most likely created at least one piece...