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The Demand Creator Blog

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A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and events, the timeline of this return still remains unclear. That also means disruption in the workplace will continue to impact our daily activities and demand generation efforts. Many conferences have turned to virtual events and companies are spending more time producing webinars as we continue to search for ways to help soften the blow. That comes with its own set of challenges and planning...

The Most Important Lesson I Learned In Sales

As a salesperson, your job is not to make sales.  Let me repeat that (with some emphasis). If...

8 Ways to Reimagine Content to Reach Bigger Audiences

Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to...

5 Tips To Build A Contextualized Email Nurture For Success

Alert: Someone has downloaded your piece of content.  We’ve all seen this message before appear in...

5 Tips for Successful New Business Prospecting In A Virtual Selling World

Prospecting, whatever you call it, has never been painless. This year, I think most salespeople...

Winning More New Sales By Having Better Conversations

Each morning, I go into my home office, boot up my computer, put on my headset, and begin dialing....

ZoomInfo Review: Our Choice for Sales Intelligence

A core value at Imagine is “In God we trust, everybody else better bring data”, so rest assured we...

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the...

The Five Levels of Revenue Operations

I have a feeling that five years from now, we’re going to look back and dub 2020 the year of...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...