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The Demand Creator Blog

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The Difference Between Valuable & Vanity Metrics

No matter what position you are in within a company, metrics are of utmost importance to make sure you’re getting the job done and reaching your goals. The downfall is that we tend to put metrics of less or no value, what are known as vanity metrics, up on a podium. They’re easier to display in a positive light, and easier to manipulate to show what you want out of them. When we do that, we walk around feeling high and mighty because things are looking positive, but in reality the metrics that...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

Seventh Sense Product Review: The Email Deliverability Tool Everyone Needs

It’s hard to think of a digital channel that’s been a more common subject of debate than email....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

5 Actions to Ensure Your Social Media Platforms Strengthen Your Business

I joined a Clubhouse discussion the other day and one of the listeners posed the question, “What...

7 Sales Coaching Tips From An SDR's Point-of-View

I have a love/hate relationship with sales coaching. I love learning, I love improving, but you can...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

7 Questions To Answer Before Updating Your Website

A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There...

Why Small to Mid-Market Businesses Should Not A/B Test

Experiments, tests, and hypotheses all help a company continue to learn and grow with their product...

Insycle Review: A Data Quality Tool Built for RevOps

If we haven’t been clear enough yet: Your database, and the data stored within it, is insanely...