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The Demand Creator Blog

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Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” — Elon Musk I encourage you to review his post on the subject, or better yet, watch his keynote presentation. I’ve found myself thinking about Dharmesh’s presentation quite a bit lately. At Imagine, we've been digging deep into the drivers of smart growth. This has led to a maniacal focus on the role of structure and...

The Single Most Important Driver of Profitable Sales

In my fourth post on this blog (back in September of 2005), I made the point that the ability to...

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line...

Product Review: Vidyard Is Extremely Impactful...If You're Ready For It

In 2020, no one should have to prove to you how impactful it can be to use video in your sales and...

What Is Revenue Operations

Revenue operations (RevOps) is a hot topic these days, and there are very compelling reasons....

The Ideal Tech Stack For Mid-Market Companies Serious About Smart Growth

  I’m among the first and loudest to say that in today’s world of sales and marketing, technology...

5 Questions You Must Answer Before Creating An Effective Sales Compensation Program

A couple of weeks ago I wrote a post on the most common and costly mistake made with sales...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

Yes, And: What Improv Taught Me About Prospecting

I’ve never been a person who’s particularly good on my feet. I feel much more comfortable in...

The Most Common & Costly Mistake Made With Sales Compensation

COMPENSATION. DOES. NOT. MOTIVATE. (With one exception.) I know right now there are three groups...