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The Demand Creator Blog

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The 5 Dominant Sales & Marketing Trends That Will Determine Tomorrow's Winners

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You can read the full article here. If 2020 taught us anything, it’s that there’s no such thing as certainty. While the pandemic’s effects have had the most direct and acute impact on businesses, it’s also uncovered several trends that have been changing the keys to success for sales, marketing, and customer success organizations. The Imagine team spent much of the last half of the year digging...

Databox Review: Our Recommended Tool for Data Visualization

For about as long as people have tried to measure stuff, they’ve been trying to present those...

A User's Guide To Planning A Successful Webinar

While we had all hoped the dawn of 2021 would usher in our return to social activities, parties and...

The Most Important Lesson I Learned In Sales

As a salesperson, your job is not to make sales.  Let me repeat that (with some emphasis). If...

8 Ways to Reimagine Content to Reach Bigger Audiences

Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to...

5 Tips To Build A Contextualized Email Nurture For Success

Alert: Someone has downloaded your piece of content.  We’ve all seen this message before appear in...

5 Tips for Successful New Business Prospecting In A Virtual Selling World

Prospecting, whatever you call it, has never been painless. This year, I think most salespeople...

Winning More New Sales By Having Better Conversations

Each morning, I go into my home office, boot up my computer, put on my headset, and begin dialing....

ZoomInfo Review: Our Choice for Sales Intelligence

A core value at Imagine is “In God we trust, everybody else better bring data”, so rest assured we...

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the...