I’ll admit it. Just as I was planning to write one of those empty prediction posts calling out what “serious” growth executives would be focused on by the end of 2019, I saw a tweet from John. Its message? “Instead of telling us what’s going to work a year from now, tell us what worked in the last year--we can really learn from that.”
This exercise ended up being both harder and more insightful than I thought it would be. I initially thought I’d sit down and write a post sharing the grand strategies that we implemented, highlighting which ones worked.
However, when I did my “what worked/what didn’t work” analysis, I discovered that what worked didn’t have much to do with any grand strategy. When I look at what really worked in 2018, it was all--with the possible exception of one item--about moving more to the basics and reinforcing things we already knew.
One note: I kept this blog focused on what worked and what didn’t as it relates to our growth efforts, rather than from the perspective of what we’re doing with our clients (though there is certainly some overlap).