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Demand Creator Minute: It's Okay to be Wrong

by Doug Davidoff | Jun 27, 2012 12:00:00 PM

When challenging your customer, entering accounts and positioning yourself to be valued as you should, it's important to remember this key point:  It's okay to be wrong, just make sure you have a clear take and a solid rationale to back it up.

Here are my thoughts on the issue (RSS Readers Click Here to Watch Video):