I was speaking to a great group of CEOs in Eau Claire today. Two-thirds through my presentation, one of the CEOs commented, in exasperation, that he wished he knew what I was talking about three years ago, before he starting falling into the commoditization trap.
He talked about the decisions and strategies that he was pursuing that he wished he hadn't. I responded, "It's never too late."
- It's never too late to:
- Build a great company.
- Put customers first.
- Truly engage with you customers and prospects.
- Create value in your sales efforts.
- Follow and engage in your passion.
All it takes is a decision - your decision. So stop making excuses and get to it.