For those new to the blog (and as a refresher to those loyal readers), I’d like to make sure you know about three resources we have to help ensure that 2012 is your best yet.
- Fast Growth Tips. Every week I’ll share a tip, insight or observation into successfully growing your business. We’ve already shared 7 insights to making your lead generation efforts work. Currently we’re in the middle of sharing thoughts to make your marketing efforts work, and we’ll be focusing on how to build a high performance sales team in the coming weeks.
- Powering Your Annual Plan. I know that as a business leader there is no way you would have procrastinated on finishing up your 2012 plan, but in case you did we’ve gotten some great response on this simple workbook to developing and presenting a simple, powerful annual plan.
- Understanding Your Customer Workbook. Regular readers of this blog know how important it is to know and understand your customers, better than they know and understand themselves. The 20th century was all about segmenting products and services; the 21st is all about segmenting customers. Today, the only real sustainable advantage is a deep understanding of your “who.” This workbook is one of our most frequently downloaded; if you haven’t completed this workbook I encourage you to do so.
Thanks again for joining me on this journey. As I’ll be sharing later this week, the outlook is as good as it’s been in years – now it’s just time to execute.
Oh yeah, I don’t miss out on signing up for our next webinar on January 18th – Making Marketing Work: Harness The Power of Effective B2B Marketing to Leverage Your Sales Efforts.