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Changing Behavior

Posted by Doug Davidoff

Nov 22, 2011 9:01:00 AM

Heavy Lifting AheadAs we prepare for the holidays, thought naturally turns to what needs to happen to make 2012 better than 2011.  Assuredly, executive will look at many actions, and create grand plans to improve those actions.

The danger is that the improvement focuses on changing behaviors above all else.  Here's my caution:

Trying to change behaviors without addressing the systems, structures and strategies?

The key to improving behavior is to ensure that your systems, structures and strategies are aligned together and towards your aims.  What's great is that when those three areas are aligned, behavior and results take care of themselves.

Topics: Inbound Marketing, B2B Sales Strategy