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Change It Up

Posted by Doug Davidoff

Mar 4, 2009 2:14:15 PM

Okay, I think the world is beginning to take itself too seriously.  It's time to relax, let up, turn off the TV, play, and have some fun.  If you're not feeling the type of forward momentum you would like, here's an idea that will get it started: do something dramatically different.  Change it up.

I've been on a couple of calls with clients and prospects discussing how to charge their pipelines.  The most frequent complaint for an idea - "Well, we've never really done that here."  Right - that's the point.

The second more frequent complaint - "How do we know that will work in this environment?"  We don't know, but we do know that what you're doing isn't working.

Not to sound off a rant, but I feel as though we need to be reminded of three critical quotes (the first two from Albert Einstein, the last from Thomas Edison):


    • The definition of insanity is to do the same thing again and again and expect a different result.

    • We cannot solve the problems we have at the same level of thinking we were at when we created them.

    • I did not fail - I successfully found 2,000 ways that did not work (in response to failed attempts on creating a filament lightbulb).


What's the point?  Stop thinking, moaning, or analyzing.  Get out there and do something fun, exciting - and different!  Who knows, even if it doesn't work, you may just get the breakthrough you were looking for.

Topics: Performance, B2B Sales Strategy