Consultants (myself included) have a tendency to make things more complicated than they often need to be. In today’s environment, there are hundreds (or more) ideas being floated around to help companies survive and thrive in the difficult market we are in. The advice can be so overwhelming that business executives shut down.
In an effort to energize you to take action, let me synthesize all of the advice into two, simple words: Become Irreplaceable.
Think about it – how much more secure would your revenue base be if your customers/clients felt you were irreplaceable; if you were absolutely necessary? How much faster would you grow, and how much more profitable would that growth be?
Ask yourself what would your customers/clients have to feel to think about you as being indispensable? Now, what’s the first action you have to take to get them feeling that way?
Go do it.