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Stacy Bouchard

8 Reasons to Attend Inbound 2016

In just four weeks, sales and marketing professionals from all over the world will be descending upon Boston for HubSpot’s Inbound 2016 conference. I can’t wait! This will be my third Inbound. My first Inbound was in 2014. I was lucky enough to win a ticket to attend and it was, by far, the best experience I have ever had at a conference. I left inspired and motivated to make marketing what I always knew it could be. I loved it so much that in 2015 I dragged a former co-worker with me. She also...

5 Reasons Your Sales Team Is Not Using the Content Marketing Creates

In my Twitter feed this morning, I came across a statistic that got my attention. Here it is....

4 Inbound Tactics that Can Impact Trade Show Success

Until about two years ago, I was what is called today, a traditional marketer. I was responsible...

5 Ways to Build an Effective B2B Editorial Calendar

As a B2B inbound marketer, I spend a lot of time and energy creating content. Everything from blog...

5 Ways to Get Your B2B Blog Back on Track

So you have a blog. At least as far as you know, you have a blog. You can’t remember the last time...

Are You Making These 5 B2B Email Marketing Mistakes?

I’m sure you’ve heard or read somewhere that email marketing is dead – or at least dying. I know I...

6 Reasons Marketing and Sales Development Should Be BFFs

Friends make life so much fun. If you’re lucky enough to have a BFF or seven, you know first hand...

Are You Making These 6 Lead Nurturing Mistakes?

Lead nurturing…all the cool kids (in this case, successful marketers) have a lead nurturing...

Are you Implementing a Digital, Content or Inbound Marketing Approach?

Over the past couple of weeks, I’ve had the opportunity to spend time with family and friends that...

17 Quotes to Inspire an Olympic Gold Finish to 2016

It’s hard to believe four years have passed since the last Summer Olympic Games. Yet, here we are....
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