WOW! We are less than two weeks away from 2017. It’s hard to believe that another full year has passed. I feel like it was just a few months ago when we were planning for 2016.
At Imagine, as we reflect on 2016, we can pat ourselves on the back for a few things but like many of you, we’re also painfully aware of the things that didn’t go quite right or even surprised us.
In 2017, we’re anxious to get started on the right foot. We spent Q4 doing things to help position us for success but there’s still a lot of work to be done in the first quarter if 2017 is going to start strong.
I think we can all agree that social media is a key piece of the inbound marketing puzzle. Without it, it is very difficult to promote the content you’re creating for your target audience.
But for small marketing teams or even teams of one, is it possible to create and manage a social media strategy that gets results? In reality, who really has time to “listen” and respond every day? Like everything else, you get out what you put in, right?
Yes. Managing social media can be a huge challenge for small marketing teams and even large teams. If you want social media to be more than just a huge time suck, it begins by creating an effective strategy to guide your efforts.
We recently returned from a family vacation in Orlando, Florida. Like everyone else who goes on vacation, I spent lots of time online researching what to do, where to stay, where to eat, etc.
Of course, the big attractions all do a pretty good job with inbound marketing. There is a lot of content available on their sites to help potential visitors do a large part of the planning and booking.
However, what I found most valuable when planning the vacation and again while we were there was not content from the companies themselves. The most useful content was user-generated.
Anyone can blog. The concept really isn’t difficult to grasp and all of the evidence supports the idea that it can be a game changer for B2B marketers.
In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. And B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
That said, while the concept itself is easy to understand, achieving results is much more difficult. What and how you write and publish each post plays a critical role in the overall success of your blog.
Thanksgiving is next week. It brings a day of food, family, football and friends. It also is a time to reflect on things that we are grateful to have or experience.
At our house, we create a thankful tree. It is simply a few branches stuck into a jar with some small rocks to hold them in place. Beside the tree is a stack of leaves made out of cardstock. As guests arrive, they write things on their leaf that they are thankful for and hang it on the branches.
I’m assigned to cutting out the leaves this year and I was working on it, I started to think about what the leaves on a marketing-focused thankful tree would say.
This week, I’ll be in Boston for HubSpot’s Inbound 2016 Conference. I’m really looking forward to it. Inbound provides a great opportunity for learning, inspiration and fun. It also gives me an opportunity to get out of my home office and see my co-workers and other smart sales and marketing people in real life.
While this year I am joining my teammates in Boston that was not the case two years ago when I attended for the first time. That year, I was on my own. And that can be an intimidating place to be at any conference.
B2B marketers for small to mid-size companies probably find themselves in this position on a regular basis. If you have a small marketing team, the likelihood you’ll be attending events on your own are pretty high but it doesn’t have to be scary.
Earlier this year I wrote a post about why B2B marketers should be using video as part of their overall strategy. In that post, I talked about the versatility of video and how it can be used in a variety of ways. One of those ways is email.
Email remains one of the most effective channels available to B2B marketers. Did you know that the number of email users worldwide is currently 2.6 billion and is expected to grow to over 2.9 billion by 2019? That is nearly three times as many user accounts as Facebook and Twitter combined.
To support adding video to your email marketing strategy, consider this: according to the email marketing company Emma, adding video to your email campaigns can increase click rates by 300%. That sounds significant enough to give it a try, right?
Everywhere you look these days, there’s something that’s been designed to give you a chill. From spooky jack-o-lanterns to ghosts and witches to creepy clowns, it’s the scaring season.
In less than a week, kids will be dressed up and invading neighborhoods across the country in search of treats. Where I live, we don’t get many trick-or-treaters. Those who do stop by get a friendly greeting – nothing too scary – and take home a big handful of treats.
In some ways, trick-or-treaters are a lot like B2B leads. Depending on how you present your company and what you offer, they may be scared away before they ever ring the doorbell.
This time of year brings many things…raking leaves, carving pumpkins, crisp mornings…and for many B2B marketers, planning. That’s right…Q4 is the time to start laying the groundwork for next year.
Planning can be overwhelming. There’s so much to consider and so much to review. Today’s B2B marketing world is changing so fast. Just as you get your head around the latest demand generation trends new ones are emerging.
Couple that with the day-to-day level of craziness most marketers experience and thinking about the future can become a scary endeavor quickly. In fact, I think I’d rather rake leaves….every day…for a month.