Houston, we have a problem. A recent Bain & Company survey revealed that 62% of B2B companies didn’t get the payoff they expected from a CRM implementation. The survey revealed that a much lower percentage of employees at dissatisfied companies used the CRM in ways that supported existing customers and the sales process. In other words, these companies struggled with poor CRM utilization, which stands in the way of revenue growth, growth velocity, and higher margins. As this RevOps Show episode...
