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Nicole Babka

How to Get Access To Any Decision Maker

One of the consequences of the economic downturn, and the reductions in workforce over the last several years is a greater gap between executives with the authority and the people who are responsible for implementing and overseeing solutions. When I work with salespeople, the most common challenge they have is getting access to authority. To get the access you desire, the first, most important thing you must do is to have something worth talking about.

Insurance Companies Prove Problem With Most Marketing Approaches

The comedic approach taken by a number of insurance companies is not working, according to USA...