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Hannah Rose

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Using Quizzes to Generate Leads and Increase Engagement

Posted by Hannah Rose

Aug 19, 2019 4:00:00 PM

Quiz TimeEveryone creates content. If I had to guess, I’d say you’ve most likely created at least one piece of content today. Why? Because you want to create engagement. In fact, a primary objective of content is to create engagement. Yet, most content is either unidirectional (blogs, web pages, podcasts, videos, etc.) or very high effort/high cost (social media). This kind of content gets looked at once, maybe twice and then never seen again. You don’t want to bore your audience with the same kind of content over and over. Engagement is better when you can make it participative rather than passive. 

Quizzes are a great way to switch how people engage with your product. They’re often a relatively low-effort way to build participation and enhance engagement (and generate new leads). This form of content is less about reading and watching and more about impact and connection. It means more when people can do things and interact. Quizzes engage more. Your audience is able to engage more of their brain. Sometimes that means it’s more enjoyable, sometimes more memorable, and sometimes it just plants a better seed that will influence your audience at a later time.

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Topics: Lead Generation, Demand Generation, Marketing, Content

5 Elements of a Strong Conversion Page

Posted by Hannah Rose

Jun 25, 2019 2:00:00 PM

Conversion Page Infographic-1-1-1We don’t have to tell you your ability to convert web traffic into qualified leads is a crucially important component of any demand generation effort. Yet, far too often we see that companies who have invested in marketing automation and in the creation of relevant content fail to pay proper attention to key conversion pages.

Conversion pages are those “critical few” pages whose primary purpose is to create a specific action. That action could be downloading a white paper, initiating a chat, requesting a demo, registering for a webinar, etc. The last thing you want is for your customer to land on your page and be confused and leave or take the wrong action. That wouldn’t only cause stress on them, but it would also cause stress on you. 

In the world of modern demand generation (and to be really, really trite) the only constant is change. However, despite the range and rate of change, there are still some things that are as true today as they were several years ago. People are still people, and if you want to capitalize on the hard work you’ve put into your content marketing, you’ll want to be sure you're following these five success factors of a conversion page. 

While there are dozens (or hundreds) of tips that can help you optimize performance, these five factors are the core attributes of performance. 

The Five Elements of a Strong Conversion Page

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Topics: Demand Generation, Marketing, Content