<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

Hannah Rose

Outreach Isn't Just A Sales Operation - How Marketers Help The Process

One important role of marketing to create content to promote and position a business and the products/services they offer. Their focus here is to raise brand awareness and attract prospects to buy from the company. There’s a point in the promotion process when attracted prospects get handed off to sales, never to be seen again by marketing. Once picked up by the sales team, reps start to have conversations with those people to get them through the sales process until they purchase said...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

5 Things Marketers Can Do To Generate First Action

Without awareness, there is no demand. Without demand, there is no potential for a sale, and...

How Being Wrong Frees You For Top Performance

“You are going to be wrong more often than you are going to be right.” As intimidating as that may...

3 Actions Marketers Should Spend Time on During a Crisis

I find it very interesting and a little humorous that it’s during difficult times that companies...

3 Ways Having A Take Can Change You As A Marketer

Coming into the workforce, I was fresh out of college with a lot of knowledge, ready to make an...

7 Tips to Having an Effective Remote Work Experience

Editor’s Note: As the world of business continues to evolve at an increasingly rapid pace, one...

The Core Benefits of Creating and Nurturing a B2B Online Community

One of the biggest challenges businesses face in growing is generating attention and engagement...

Don't Bounce! Tips & Tricks to Keep Your Website & Blog Bounce Rate Low

Metrics can either be your best friend or worst nightmare. When things are going well, your life is...

Inbound 2019 - The Insights That We're Still Talking About

This past year at HubSpot’s Inbound 2019 conference, we were fortunate enough to fly the whole team...