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Fiona Taylor

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important thing you need to know to write great content, I would say that you must understand your target customer. Right now, Imagine is doing persona exercises for some new customers, so we’re in the thick of figuring out who the target customers are and what they’re struggling with. (Here’s another blog that gives an overview of the process.)

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

5 Ways to Make Your Editorial Content Successful

My first job was at a magazine, where I was an assistant editor. Only recently, when I read an...

8 Ways to Reimagine Content to Reach Bigger Audiences

Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one...

3 Tips to Create More Compelling Content

Content has an attention problem. What does that mean? Simply, that there’s so much content coming...

The Five Must-Have Elements of Revenue-Producing Content

 A good rule of thumb for a blog post is to always lead with an introduction. So, while this may...