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Fiona Taylor

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers. That’s for a few reasons: People learn differently and content in a variety of mediums lets them choose the ones they prefer. This also ties into communication style, since some prospects would rather consume some quick, higher-level content, while others really want to dig in into something meatier. Prospects are in different stages of their journey, so you need a mix of content that allows them...

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

The One Thing You Must Do To Ensure Content Success

At Imagine, one thing we always do is develop an editorial philosophy for our full-service clients....

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

5 Ways to Make Your Editorial Content Successful

My first job was at a magazine, where I was an assistant editor. Only recently, when I read an...

8 Ways to Reimagine Content to Reach Bigger Audiences

Content repurposing has been a hot topic lately. I’ve recently fielded questions about how to...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...

How the Curse of Knowledge Can Derail Your Content

I used to work with designers and developers to create websites for clients, and there was one...