The following is an excerpt from The Secret to Strong Revenue Growth, Part 2
What grade would you give your company on your growth efforts? Think about it and give an honest answer.
Did you give yourself a B or higher? Most people I talk to do.
And in some cases, that grade is deserved--but most of the time, it’s not.
Why? Your business is probably doing pretty well right now. Most businesses are, for a number of reasons. After all:
We’re in an economy as strong as any in our lifetime.
Technology is enabling us to easily and inexpensively do things we could have only dreamed of less than a decade ago.
The primary theme of HubSpot’s annual gathering of the world’s best growth executives (Inbound) was #GrowBetter, which indicates most companies are booming.
But now grade yourself compared to your peer companies, which are likely also booming. You’ll find that most companies are not outperforming the average cohort. In short, it’s easy to think you’re doing better than average because you’re doing well.
So what steps can you take to make sure that you’re taking advantage of an economic boom by successfully innovating--but also minimize your risks?
There is a roadmap. Companies that successfully manifest the power of innovation tend to view the world through three time horizons--and you can do the same.