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Doug Davidoff

22 Tips to Increase CRM Adoption

CRM is at the center of any serious growth effort. It's estimated that companies spend $4.6 billion annually on CRM implementations. Today, CRM represents the largest category in the tech stack, with $80 billion in annual revenue by 2025. But, something is still fundamentally wrong. Depending on what research study you use, technology implementations (and especially core apps like the CRM) fail to deliver their intended results 50-70% of the time.  The primary reason for failure? Poor adoption...

Why Sales Enablement Is The Wrong Focus for B2B Sales

Repeat after me:  "The customer has all of the control." "I embrace this fact." It’s official, the...

How To Avoid The 3 Most Common Process Improvement Mistakes and Generate Better Outcomes

Process design, including its optimization and implementation, is a core discipline for Revenue...

The 7 Phases of the Growth Life Cycle

I love maps. That’s because a good map enables you to plan, anticipate and adjust effectively. It’s...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

What Is System Design & Why It's Crucial For Smart Growth

I find myself thinking about something that Brian Halligan, CEO at HubSpot, said in his inbound...

You're Likely Measuring Your Email Wrong (& It's Killing Your Engagement)

Anyone who knows me knows that I’m an avid (some would say insane) fan of baseball. If you’ve ever...

5 Tips to Re-engage a Stalled Sale

It’s probably the most frustrating thing that happens to salespeople, and for many salespeople, it...

The 5 Dominant Sales & Marketing Trends That Will Determine Tomorrow's Winners

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...