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Daniel Ruby

Why Agencies' Goals Shouldn't Be Making Clients Happy

I had a revelation of sorts this past week: I spend far too much time and emotional energy trying to make clients happy. I put a lot - and I mean a lot - of stock in what people think about me, and that’s not particularly helpful when you’re being counted on to avoid projects getting sidetracked into unending rabbit holes. “But Dan, you’re a consultant. Aren’t you supposed to be making clients happy? Doesn’t their thinking you’re smart and driven lead to more projects down the road?” Well, no....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

Stop The Sales And Marketing Blame Game And Hit Your Numbers

Since the dawn of time, sales and marketing leaders have spent way too much effort trying to blame...