Blogging is an integral part of any inbound marketing effort. The problem with blogging is that it’s hard to do. Everything about it is hard. Writing is hard. Coming up with topics is hard. Trying to work with your teammates to write blogs is hard. Keeping up with a consistent schedule is hard. Thinking about quitting or backing off sometimes seems like the best idea.
In addition to being hard, when you first start blogging, it seems like it takes forever to see REAL results. It’s easy to feel like all of your effort is for nothing when during the early days, 10 people are reading your posts (and one of them is your mom). That’s not a lot of people. But is quitting really the best idea?
Consider these statistics about blogging.
- B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
- Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. (Source: TrafficGenerationCafe)
- Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: HubSpot)
- Businesses that blog ≥ 20 times/month get 5x more traffic than those who blog ≤ 4 times/month. (Source: HubSpot)
Those are all pretty convincing reasons to start or keep blogging. And if you search, you could find even more reasons.
However, given the effort it takes to blog successfully and the fact that we like to be fair, we sat down to come up with 25 reasons that support the decision to quit or never start blogging.
1. You’re not interested in establishing your teaching point-of-view.
2. You believe SEO is overrated.
3. You already have so many leads that your sales team can’t keep up with you.
4. You don’t care about inbound links or indexed pages.
5. Prospects and customers knowing about the expertise you bring to them is really not important.
6. You’re not interested in increasing quality traffic to your website.
7. You have plenty of customers…no need for more.
8. Content marketing is just a fad.
9. The sales team doesn’t need any additional sales tools.
10. You don’t need to stay on top of new industry trends and neither do your prospects or customers.
11. The sales development team already has too much valuable content to share with prospects.
13. All the hype about storytelling is just that…hype.
14. Your customers and prospects use dial up connections, if they use the internet at all.
15. Creating ongoing engagement with potential customers really isn’t important.
16. You truly have nothing valuable to say.
17. Your sales team’s email addresses still end in “@aol.com”
18. Educating customers is hard and you believe its easier to just let your competitors define the game.
19. You don’t see any value in knowing what your prospects are really focused on before you make a sales call on them.
20. You don’t really care that the prospects who are looking for the answers to questions that you answer best, don’t ever learn that you exist.
21. You’d prefer that you’re eliminated from sales opportunities before they even begin.
22. You know what…now that I think about it, I’d rather hire a whole bunch of people to cold call from a call center.
23. Demonstrating the value you bring to your customers isn’t very important.
24. You sell a commodity, and you’re just fine being commoditized.
25. It wouldn’t be any fun making sales in a predictable, scalable manner.
Of course, if you’re serious about growing your business, if you realize that maintaining solid margins means you must demonstrate value and you value the impact of separating yourself from your competition, then blogging is a no brainer.
Let’s be honest. Growing a business is inherently very hard (if it’s easy for you, please let us know your secret) no matter what you do. There are few tactics that can benefit you in the number of ways that blogging can. So, yes it’s hard; but it’s the difficulty that creates the advantage and propels growth.