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The Demand Creator Blog

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The Five Levels of Revenue Operations

I have a feeling that five years from now, we’re going to look back and dub 2020 the year of Revenue Operations. Back in January, I paid a visit to my friends at HubSpot to share what we at Imagine were doing and our thoughts on this “thing” that was beginning to be called “Revenue Operations.”  I remember in several of the discussions I had, one common question emerged - what’s the difference between revenue operations and sales operations. We spent quite a bit of time digging into that...

How to Overcome The Fear of Writing

I’m convinced nothing is more terrifying than being faced with a blank sheet of paper (or more...

A Marketer's Guide to HubSpot's New CMS

Just a few months ago, HubSpot introduced their new CMS, moving to a theme based structure (more on...

HubSpot Announces Powerful Enhancements to Their Growth Stack at Inbound 2020

HubSpot Has Become A True Platform A few weeks ago Mike Donnelly and I were talking about how to...

WordStream Product Review - Why It's Our Choice For PPC

Not everyone is great in the kitchen. It's not easy to buy the best quality ingredients. It's even...

What Are Meaningful Actions & Why They Should Be A Key Metric

You have a bunch of target contacts visiting your website. They’re reading your blog, checking out...

Aligning Vectors & Structuring Your Team For Revenue Growth

A few years ago Dharmesh Shah highlighted an insight he'd gotten from Elon Musk: “Every person in...

The Single Most Important Driver of Profitable Sales

In my fourth post on this blog (back in September of 2005), I made the point that the ability to...

How To Create A Strong Hypothesis

Last week Henry Cipolla, cofounder of DemandSage, joined us for an episode of The Black Line...

Product Review: Vidyard Is Extremely Impactful...If You're Ready For It

In 2020, no one should have to prove to you how impactful it can be to use video in your sales and...