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The Demand Creator Blog

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The Top 7 Data Migration Mistakes (and How to Avoid Them)

A lot of clients come to us asking for a “clean database.” After all, whether you’re migrating over your database or building one from scratch, that seems like a worthy goal. And it may well be, but it’s important to understand that a perfectly clean database might not be the best use of your time and resources.

Why Agencies' Goals Shouldn't Be Making Clients Happy

I had a revelation of sorts this past week: I spend far too much time and emotional energy trying...

22 Tips to Increase CRM Adoption

CRM is at the center of any serious growth effort. It's estimated that companies spend $4.6 billion...

8 Steps to Set Up a Successful Campaign

Recently I’ve been on a few client calls for training, which doesn’t happen all that often, and on...

Why Your Custom Integration Doesn't Work For You

We’re all aware of how companies’ go-to-market tech stacks have grown rapidly in terms of both size...

Why You Have a Premium Content Gap—and 12 Ways to Close It

A successful content strategy must employ a mix of content in order to reach prospective customers....

CRM Evolution - How RevOps Sprung From A Change in the Status Quo

RevOps is a fascinating development in the sales and marketing world. At a very high level, it’s a...

7 Steps to Overcome "Content Anxiety" and Publish Consistently

Content does many things. It builds your company’s authority and credibility. It raises brand...

9 Ways to Get the Most Out of HubSpot’s Marketing Hub

HubSpot is an extremely helpful tool for every aspect of your business. Here at Imagine, we work in...

7 Questions You Need to Answer Before Buying Technology

It’s funny how we buy all of this technology to make it easier for us to do our jobs and generate...