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The Demand Creator Blog

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Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old. Recently, Imagine signed a client, which is always exciting. Because I hadn’t been actively involved in the sales process, I went to their website to do a little digging. I wanted to see what they were all about.  Unfortunately, I walked away with absolutely no idea about what this company did. Their website had almost no information. It felt like it had been designed by someone who already knew...

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

The Difference Between Valuable & Vanity Metrics

No matter what position you are in within a company, metrics are of utmost importance to make sure...

5 Tips for Sales Reps to Find Their Voice to Generate More Meaningful Conversations

I saw a tweet the other day from an executive (I’m not pointing fingers, but it may have been from...

Seventh Sense Product Review: The Email Deliverability Tool Everyone Needs

It’s hard to think of a digital channel that’s been a more common subject of debate than email....

7 Tips for Conducting Successful Customer Research Interviews

If you’re looking for insights about your business, there’s no substitute for an interview. That’s...

5 Actions to Ensure Your Social Media Platforms Strengthen Your Business

I joined a Clubhouse discussion the other day and one of the listeners posed the question, “What...

7 Sales Coaching Tips From An SDR's Point-of-View

I have a love/hate relationship with sales coaching. I love learning, I love improving, but you can...

There's A New Game, And Winning It Requires A New Mindset & Approach

Note from the editor: The following post is an excerpt from The Revenue Acceleration Manifesto. You...

7 Questions To Answer Before Updating Your Website

A website refresh/update/overhaul/redesign, whatever you want to call it, is no small task. There...