<img src="https://ws.zoominfo.com/pixel/Nfk5wflCTIIE2iSoYxah" width="1" height="1" style="display: none;">

The Demand Creator Blog

Join thousands of committed growth executives & get our latest posts delivered straight to your inbox. Subscribe Now.

Why Personas Are Crucial To Make Your Content Hit The Target

There are many factors that go into great content. If I had to identify the single most important thing you need to know to write great content, I would say that you must understand your target customer. Right now, Imagine is doing persona exercises for some new customers, so we’re in the thick of figuring out who the target customers are and what they’re struggling with. (Here’s another blog that gives an overview of the process.)

A Marketer's Guide to HubSpot's New CMS

Updated blog from October 1, 2020 with updates to the Pros, Cons, and Use of the Visual Editor.  At...

How To Avoid The 3 Most Common Process Improvement Mistakes and Generate Better Outcomes

Process design, including its optimization and implementation, is a core discipline for Revenue...

The Core Benefits of Creating and Nurturing a B2B Online Community

Original blog published on December 16, 2019.  One of the biggest challenges businesses face in...

InsightSquared Review: Our Choice For An Efficient RevOps Platform

“Revenue Operations” or “RevOps”. If you haven’t seen or heard the phrase by now...Well, then this...

The 7 Phases of the Growth Life Cycle

I love maps. That’s because a good map enables you to plan, anticipate and adjust effectively. It’s...

What is a Proposal & Why Your Business Should Use Them

When talking with anyone who is interested in your services, where do you send them to look at...

Why You Should Talk to Your Prospects Like They're Six-Year-Olds

Editor's Note: This is an updated version of a 2006 post - Tell It To Me Like I'm A Six-Year-Old....

The Problem with Forecasting: Why Sales Isn’t Working Today

The dominant approach to sales forecasting - in which every deal in a pipeline is assigned a...

The Difference Between Valuable & Vanity Metrics

No matter what position you are in within a company, metrics are of utmost importance to make sure...