By now, I hope you are all aware of the new blog we launched last week, The Third Wave Selling Blog. From time-to-time, I'll reference a post from that blog if I think it's important to the readers of this blog. I just posted one called Pain Seeking Missiles. If you have salespeople, or are one yourself, make sure you read this post. It addresses a critical flaw in traditional selling, promulgated by far too many 'sales trainers' and 'consultants'.