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What's Your Back Story

Posted by Doug Davidoff

May 26, 2009 5:58:31 AM

Two years ago, I asked if your company would make a good TV show.  I was reminded of this post over the weekend, when I sat down with my family and watched a one day marathon of The Land of The Lost.  It was fascinating to see just how campy the show was (and the animation was hilarious).

I was done with the nostalgia trip after about three episode, but my kids weren't.  They wanted to watch it all day.  So here we have my kids - the prototypical modern children - raised on life like animation, PSPS, Wii's, etc.  And why were they pulled in?  The story.  And what really pulled them in was the back story.

In 37 words, everyone knows what the story is about.  Whether it's your first episode or your fiftieth.  Whether you've just seen the episode, or you've missed the last five.  37 words and I know what I'm about to see, and, more importantly, I understand the characters and the story.  Here are the 37 words:

Marshall, Will, and Holly
On a routine expedition
Met the greatest earthquake ever known.
High on the rapids
It struck their tiny raft.
And plunged them down a thousand feet below.
To the Land of the Lost.


Simple, eloquent and effective.  I don't need to know anything before hearing the words to understand it (no curse of knowledge here).

So, after a day of Land of the Lost, I thought it was time to renew the question.  Would your company make a good TV show? What's your back story?  Would Will Ferrell (or anyone else) what to make a "re-make" of your company?

Topics: Inbound Marketing, B2B Sales Strategy