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Two Great Books on Innovation

Posted by Doug Davidoff

Jun 30, 2008 12:44:29 PM

Innovation is critical to growth. Here are two books that I've just finished reading that will highlight the keys to making innovation successful.

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation - by P&G CEO AG Lafley, and consultant/author Ram Charan, this book shows you the secret behind P&G's turnaround and success. It's a must read.

Inside Steve's Brain - an interesting view into the success that is Steve Jobs and Apple. While the book is not about innovation per se, the role of innovation at Apple is so integral that you can't help but learn some valuable secrets.

Both books dispel many of the myths and highlight the importance of knowing (and I mean really knowing) everything about your desired customer.

Topics: B2B Sales Strategy