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5 Priorities for Every Demand Generation Executive's List in 2017

Posted by Doug Davidoff

Jan 3, 2017 3:00:00 PM

5 Priorities for Every Demand Generation Executive's List in 2017The fresh air of a new year. Anything is possible and confidence is running high. I’ve always found the New Year to be exhilarating. Days are getting longer, and there’s a “clean sheet” to build upon. There’s also something extremely powerful about the next five months, where holidays are minimal and people are focused.  

Unfortunately, by the time we get to May, most organizations and executives will be back to feeling overwhelmed, consumed by the daily news cycle, with worries about the future of the economy or any number of distractions that are outside anyone’s control.

Over the years (I like to think I’ve gotten wiser through the years) I’ve come to learn that while excitement and energy feel really good, the key to advancing one’s agenda is the focus on a limited number of priorities.  As our Operations Manager likes to (constantly) remind me, “If everything is important, then nothing is.”

If scaling revenue growth is at the top of your agenda, here are five priorities that need to be on your list:

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Topics: Sales Development, B2B Sales Strategy, Sales Cycle

6 Tactics to Transform a Good Salesperson Into A Great Performer

Posted by Doug Davidoff

Jan 18, 2016 12:30:00 PM

top-performance.jpgMany years ago, someone shared a great hiring philosophy. The philosophy?  Hire only great people. Okay - not so insightful at first blush. But it continued.

When you hire bad people it’s not really a problem because you get rid of them quickly. The problem comes when you hire good people. With good people, you can never quite fully delegate responsibilities. You can’t delegate and forget. You must still manage them, and that means that as you get bigger, you gain too much complexity and stall.

With great people you can delegate it, forget it and what you get back is better than you would have gotten had you managed it. Therefore, it is only through the hiring of great people that you free people to allow for growth.

While this is great advice, it led to some of the worst hiring decisions I’ve ever made (for both me and when advising clients). Let me explain.

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Topics: Performance, Sales Cycle

Sorry Virginia, There Is No Inbound Selling

Posted by Doug Davidoff

Dec 16, 2015 9:00:00 AM

inbound-sales.pngWe’re coming to the end of the year, and we’re a little overdue for one of my rants.  And this one may surprise many of the regular readers of this blog.

While I am a (Donald Trump-voice) HUGE fan of the inbound philosophy, I have to admit that there is a prevailing term (one that I initially thought was a fad) that is driving me around the bend (which I admit is probably not important to you) and harming many sales efforts (which I assume you do care about).

The term is inbound sales or inbound selling.  Advocates of this idea claim that traditional sales is no longer effective and there’s a need for a new approach to sales.  The problem with the term “inbound selling” is that it infers that there’s a difference between outbound selling and inbound selling.  

The truth is there is no difference – sales is sales and selling is selling.  While there’s a difference between bad selling and good selling, the reality is that inbound selling is either just a term to make something old sound new, or it’s something that will actually cause problems to your bottom line.

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Topics: Inbound Marketing, Sales Cycle