Last week, Ellen wrote about improving conversion rates on landing pages. Today, I’m going to take a deeper dive into the elements of an effective landing page.
For those unfamiliar with the term, landing pages are web pages that allow you to capture a visitor’s information through a conversion form. Think of them as a sales rep that is working 365, 24/7 for your business. Capturing leads through landing pages is not only an effective method of lead generation but has become a primary and vital method for any business to build out the top of their sales funnel.
While landing pages should not be thought of as a one-style-fits-all tool, there are certain elements of a landing page that must be included in order to garner optimal results.
According to Hubspot, the elements of an effective landing page include a headline, hidden navigation, context, images, and forms. At Imagine, I have utilized these elements along with other components to create landing pages that fulfill their purpose of converting visitors to leads.