Remember the theme song from the show Cheers? In case you forgot, here’s the chorus to stir your memory…
Sometimes you wanna go…
Where everybody knows your name
and they're always glad you came.
You wanna be where you can see,
the troubles are all the same.
you wanna be where everybody knows your name.
If someone were to pick a theme song around using personalization in B2B marketing strategy, it would be this one. Isn’t this how you want your prospects to feel when they interact with you?
I think everyone likes walking into a room where people greet you by your name. But more importantly, they like to know that someone understands their troubles. Personalization can help you be that someone to your buyer personas.