It’s a small victory when a visitor comes across your site and navigates to a landing page. What makes it a big win? With all the hard work you’ve done to get that visitor to your site, when they continue along a conversion path to fill out your form and become a lead…well, that’s worth celebrating!
When that visitor turns out to be one of your buyer personas in the midst of their buyer’s journey, that’s even better. Of course, part of the journey includes entering the top of your funnel by following the lead conversion path you’ve designed for them. A lead conversion path is made up of 6 elements: