Take a quick minute to think through your last online purchase…how did you hear about the item? Was it while talking face-to-face with a friend? Or because of picture your co-worker posted on Instagram? When was the last time you made a purchase because of an article posted on Facebook?
If you had any doubt about the impact that social media has on purchasing decisions, let it go. According to Nielsen, heavy users of social media spend more than three hours a day on social media. In addition, 39% of heavy social users believe that finding out about products and services is an important reason for using a social network.
Is social media a part of your sales plan? Maybe you’ve been on the social media bandwagon for a long time, but it’s not generating the results you’d expect? Following are three ways that your sales team can use social media to sell better and in turn, create new, more engaged customers for your business.