This time of year brings many things…raking leaves, carving pumpkins, crisp mornings…and for many B2B marketers, planning. That’s right…Q4 is the time to start laying the groundwork for next year.
Planning can be overwhelming. There’s so much to consider and so much to review. Today’s B2B marketing world is changing so fast. Just as you get your head around the latest demand generation trends new ones are emerging.
Couple that with the day-to-day level of craziness most marketers experience and thinking about the future can become a scary endeavor quickly. In fact, I think I’d rather rake leaves….every day…for a month.