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The Demand Creator Blog

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Inbound Marketing (2)

The Five Must-Have Elements of Revenue-Producing Content

A good rule of thumb for a blog post is to always lead with an introduction. So, while this may not be the kind of introduction you were expecting, I’m Fiona, Imagine’s new Director of Content. I’m thrilled to be here! Since I’ll be sharing my thoughts on content from time to time, here’s a little of background: I’m a writer and editor with extensive experience developing content and marketing strategies for Fortune 500 companies. On that note, let’s kick off my first bog post by talking about...

What it Means to Be Inbound

I was talking with Meghan Anderson, VP Marketing for HubSpot, about how much has changed (and how...

4 Resources to Get 2018 off to an Explosive Start

I simply cannot believe how fast 2017 has flown by. Here at Imagine, we’re in the final days of...

5 Essential Components of a High Sales Growth Tech Stack

The game is getting real folks. Every day it seems a new challenge is emerging that makes the...

How We Revitalized Our Email Strategy & Turned It Into An Advantage

Email is (still) a critical linchpin for sellers and marketers alike. Even as social media, chat...

Podcast: The Black Line Between Sales & Marketing

There are a lot of great things happening here at Imagine. Last week I shared the new approach...

Why We're Changing Our Approach to Serving Clients

For years I’ve come to this blog to write how customers and the world of sales and marketing are...

What Inbound17 Means for the Future of Sales and Marketing

This post also appeared on LinkedIn What a week! I think I'm still recovering from, yet another,...

Deliverability:  Conquering The Email Marketing Problem

From the days when Google announced their “email killer” Wave, I’ve heard marketers and consultants...

The 10 Worst Vanity Metrics Every Marketer Uses

What you measure gets done...so be very careful about what you measure. The story of Moneyball is a...