If you’re a reader of this blog I’m going to assume that revenue growth is important to your company. Stop for a moment and consider the investment of energy and money your company has made in these efforts. Now consider this question, “How well is it working?”
- Is revenue growth predictable for you?
- Are the costs required to sustain decreasing?
- Are more of your salespeople beating their number (quota) consistently?
According to the research that’s out there, less than 10% of companies can say “yes” to all three questions, and the vast majority of companies would respond “no” to at least two of these questions.