Welcome to a new feature on The Fast Growth Blog! From time to time, I will share with you what I like to call The Demand Creator Minute. Consider these short videos (1 -3 minutes) your personal coaching session where I'll share with you the tips, insights, and discoveries that are enabling companies and salespeople to make more sales, faster sales, and more profit per sale.
In the first installment, I take on the age-old sales philosophy that objections are good and that great salespeople are great at overcoming them. Quite the opposite: great salespeople are great at preventing objections. I also give you an exercise so that you can begin preventing objections now. Enjoy (and please leave a comment telling me what you think).
If you want another of my takes on The Myth of Objections, click here.