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Taking Away The Myths of Content

Posted by Doug Davidoff

Mar 22, 2012 11:11:00 AM

Anyone who's a reader of this blog knows that I'm a radical believer in the importance of content.  As I've written before, content is critical to growing any business successfully.

Whenever I talk with companies or executives about developing content, it's often greeted with a response like, "Yeah, I know it will work, but it just seems to difficult."  While I've done much to help executives overcome these obstacles, I think this blog post by content marketing expert Joe Pulizzi shines some light on some very important myths on why content is critical and how to do it effectively.

Topics: Inbound Marketing, B2B Sales Strategy