Since the beginning of time (or least since salespeople have been around) the the search for leads has been like the search for the Holy Grail. Good leads, better leads...The Glengarry leads.
Yet, with all of the attention on lead generation, and all of the tools available, small and mid-market B2B companies continue to struggle with to consistently and effectively generate, cultivate and convert highly qualified prospects.
The reason is that most lead generation efforts are built on faulty a premise. If you'd like to invigorate your LeadGen efforts, you won't want to miss our upcoming webinar.
Successful Lead Generation for B2B Companies
Learn the 3 Reasons that Lead Generation Efforts Fail & The 5 Critical Actions That Will Dramatically Increase Quality Leads
When: November 2, 2011 2:00 - 3:15pm EDT
Today’s business environment requires every company – especially small and mid-market B2B companies – to be able to do more with less.
To succeed selling organizations must be able to do two things extraordinarily well:
- Increase the number of prospects that want to do business with them, and
- Increase the quality of those leads.
The vast majority of lead generation tactics are not only ineffective, they actually commoditize your products/services, increase the likelihood that prospects will shop you and decrease closing rates. As a matter of fact, the best business opportunities are lost because of these lead generation techniques.
That’s right – most lead generation efforts eliminate the highest quality opportunity and attract the lowest quality. It’s no wonder that sales costs are skyrocketing and closing rates are plummeting.
It doesn’t need to be this way! Join us on November 2, 2011 at 2pm EDT as we share The Secrets to Building An Effective Lead Generation Machine For B2B Companies.
This information is so important that we’ve decided to waive the registration fee entirely. You’ll learn:
- Why many B2B companies aren’t ready for lead generation.
- The 3 reasons lead generation efforts fail
- The 5 critical actions to build an effective lead generation machine
- How to utilize lead generation tactics to increase referrals
- How to increase the ROI of your lead generation efforts by 500% or more