Anyone can blog. The concept really isn’t difficult to grasp and all of the evidence supports the idea that it can be a game changer for B2B marketers.
In fact, according to HubSpot, companies that published 16+ blog posts per month got about 4.5X more leads than companies that published 0-4 monthly posts. And B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month.
That said, while the concept itself is easy to understand, achieving results is much more difficult. What and how you write and publish each post plays a critical role in the overall success of your blog.