If everyone at Lift played “Doug Bingo” during meetings, there’s a good chance they’d fill up a card with baseball metaphors alone—but my second most predictable mention is anything to do with neuroscience. What can I say? I’m a nerd who loves America’s national pastime. I’ve always been fascinated to understand why people do what they do, and that curiosity has created a bit of an obsession for me with neuroscience. As a result, I throw the term “reptilian brain” (aka the part of the brain...
