Have you started blogging yet? No? You may be the only person left. I recently learned that 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. (Source: Nielson Social)
That’s a LOT of content floating around on the web. Is it even worth your time to write a blog? (I’m sure you’ve got a million other things on your marketing “to do” list.) BUT the answer is yes - blogging provides the opportunity for you provide a clear and consistent message about how you can solve your customers’ problems. Add to that, when businesses blog, they have 97% more inbound links. (Source: Hubspot)
How can you wade through the blogosphere clutter and make sure your information stands out? Following are six key points to writing effective blog posts.