Over the last six months, I've been writing about price and pricing a lot more. It's been my intent to help you identify ways that you can not only protect your price (and by extension your margins) but enhance them as well.
To further support that ideal, we've just finished our latest training video Moving Beyond Price. This 30-minute video will introduce you to the critical ideas, philosophies, and actions that successful companies use to consistently and sustainably earn higher margins. We're going to be making available to the public soon for the (low, low :-)) price of $24.95.
However, before we do that, I'd like to do two things. First, I'd like to thank the most loyal of my readers, and second, I'd like to get some feedback to make the video better. To that end, the first 15 people who leave a comment sharing why they want to move beyond price or how they've been able to move beyond price will get a free copy of the video. All I ask is that you provide your feedback after watching.
Here's an excerpt of the video: