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Making August Productive

Posted by Doug Davidoff

Jul 31, 2011 4:29:00 AM

It feels like yesterday when I was saying goodbye to 2010 and hello 2011.  In the blink of an eye, 2011 is more than half way over.

Tomorrow we welcome the "dog days of August."  As a salesperson, I hated August more than any other month.  It seemed like the world stopped, no one was available and every day was hazy, hot and humid.

August is, in fact, a very difficult month for sales and marketing activities.  It is also an opportunity for those salespeople who take advantage of the slower pace August allows.  I can't do anything about the weather (and all indications say August is going to be really hot for most of the US), but I can give you some insights into how to make August a productive month that can drive a profitable fall.

I asked my friend, and Get In The Door expert, Caryn Kopp to share an article she wrote a couple of years ago about August.  She generously said she would.  So, please review the keys to making August productive.

 

Topics: Inbound Marketing, B2B Sales Strategy, Sales Training/Coaching