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Effortless Growth

Posted by Doug Davidoff

Sep 25, 2012 3:20:00 PM

Readers of this blog have noticed that my posting volume has decreased recently, and our weekly fast growth tips even took a bit of a sabbatical towards the end of summer. I'm excited to be able to share, and preview, the reason for the decrease.

Over the last three months, Imagine Business Development has been going through a fairly exhaustive review of where we are, what we're doing well and how we plan on impacting the world (and our results) going forward.  The last seven years have been a whirlwind of new ideas, interesting (both good and bad) developments and valuable insights.  To say I never imagined being here when I started the company in 2004 is a major understatement.  (Of course, I would never have predicted that we'd see our financial system virtually collapse and that we'd live through the greatest recession of our lifetime either.)

We thought it was time to take a fresh, new look at:

    • What we do,
    • Why we do it, and
    • Why people should care.

We realized that while we were creating some great new ideas, our intellectual capital creation was outpacing our ability to keep things in order and in context to drive the types of results we want our community to be able to achieve.  We also realized that we had outgrown our story, and, while staying true to our core, we needed to outline the new story to guide us going forward.

Starting next week you'll begin hearing a great deal from us about a concept we call Effortless Growth.  We're recontextualizing all of our tools and material to fit what we've identified as The 7 Steps to Achieving Effortless Growth.

We're also in the process of building our new website from scratch, and expect to have that up by the holidays.

It's hard to believe that I've been blogging now for more than 7 years.  The changes in the world have been, literally, awesome.  And, as we at Imagine sit here today, there's nothing we could be more excited about than the next seven years...and beyond.  We hope you'll continue to join us on the journey.

Topics: B2B Sales Strategy