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2014's Most Popular Content

Posted by Doug Davidoff

Dec 31, 2014 2:00:00 PM

20142014 was an amazing year at Imagine. We added some great new staff, cemented our efforts in building lead generation and management systems, learned a tremendous amount, and had to opportunity to work very deeply with some great clients.

Content continued to play a particularly important role in our growth efforts. In October of 2013 we launched a brand new website, fully built on the HubSpot platform, and once again experienced the power of content to shape the conversation, build our presence, and generate more qualified leads than ever before.

It’s always fun to look back on the year and see what posts really hit the mark, and which ones didn’t. Here are the top five posts (judged by the number of unique reads for each post) in 2014:

5.  How I Handle B2B Sales Opportunities: The 7 steps I follow when pursuing any qualified sales opportunity.
4.  Winning the B2B Sales In The Zero Moment of Truth (ZMOT): Personally my favorite post of 2014. Also one of the most important posts I’ve written. If you haven’t read make sure you do as I share the steps to winning in today’s business environment.
3.  5 Tips to Multiply Your Lead Generation Conversion: Generating leads don’t do you any good if you don’t convert.
2.  Is It The Beginning (Or Middle) of The End for Apple: One of the rare negative Apple posts I’ve written. And, while Apple’s performance since the post indicates it may not be the end (and I LOVE my iPhone 6), I’ve noticed that I haven’t heard much about Apple’s efforts with IBM since.
1.  25 Motivational Quotes for B2B Sales & Marketing Professionals: Nothing like a little motivation to keep you going (and to get 2015 off to a fast start).
 
As a bonus, this year I’d like to highlight the 5 most popular pieces of premium content (as measured by unique downloads) that we shared:
5.  The Inside Sales Alignment Workbook: If you’re building a sales development team, this workbook was designed for you.
4.  The B2B Lead Generation Calculator: An interactive excel spreadsheet you can use for planning and to ensure you allocating the resources to meet your objectives.
3.  The 7 Steps to Achieving Effortless Sales Growth eBook: I wrote this book two years ago and it’s as relevant today as it was when I wrote it.
2.  Quick Tip Worksheet: Defining Your Buyer Personas & Mapping Their Journey: If you haven’t defined your buyer personas, download this now and get started.
1.  The Core B2B Sales Toolkit: We share three of the most powerful sales tools we use in our sales process and highlight how you can develop your own.

Have a great New Year!

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